Bloomfield Hills, Mich., September 30, 2019 – ARCH Cutting Tools, an American company focused on manufacturing cutting tools, announced today that the Richards Micro-Tools product portfolio is being rebranded as KEO Micro Tools.

Customers can rely on the same craftmanship and state-of-the-art technology, now more easily available and part of the wider KEO Solid Round product portfolio. “KEO is a machining household name, found in nearly every toolbox and tool crib throughout America Since 1941,” said Bill Orris, ARCH Cutting Tools Technical Product/Sales Training Manager. “But it’s not just about the KEO legacy; KEO will continue to be at the forefront of innovative solutions, sophisticated applications, and in every manufacturing industry across America.”

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